CES Review

CES serves as the year’s biggest platform to showcase the most recent developments in consumer technology. Over 4,400 leading and emerging brands, suppliers and retailers turned out to exhibit or scope out emerging trends. Whether technology influencers attended this event or not, the products revealed here will make an impact on the future of consumer technology.

Last year we saw some significant advances in AI, integrated technologies, the first stages of 5G and smart home devices for a mass market. This year attendees got a taste of advanced connectivity and the reality of driverless cars which are available from an overwhelming selection of manufacturers including Segway, Hyundai, Toyota and Bosch. From immersive technologies to personal assistants, consumer technologies can easily extend from the home into all daily experiences.

Here’s a few of the biggest trends we saw at this year’s event in Las Vegas.

 

Personal/virtual assistants

Compatibility took centre stage in this category. Google and Amazon remain at the forefront of personal assistant technology with a diverse range of compatible household brands, including Google assistant for Sonos. Even L’Oréal exhibited for the first time ever!

Living in an era where app developers add to a growing market, consumers want to connect to a variety of apps and hardware. This is something that CES exhibitors delivered on.

Manufacturers have taken advantage of 5G connectivity with virtual personal assistant systems. Aibo is the new companion robot dog from Sony that combines AI, edge technology and robotics.

Samsung’s Bixby personal assistant app has returned with new features too. The 15,000 sq. feet miniature “tech city” booth showed off sophisticated AI capabilities and control over home appliances as well as some exciting partnerships with popular brands Uber, Ticketmaster, iHeartRadio, Google, iTunes and Youtube. It’s likely that this technology could extend to personal shopping assistants in retail before the year is out.

This technology’s potential also extends to the child markets. Woobo Inc has created the first ever robot for kids, a custom search engine assistant designed for young children in the form of a cuddly toy.

 

Monitoring apparatus

Wearable monitoring technology has been another popular consumer trend. Not only can technology tell you about heart rate, nutrition, even body fat percentage, CES revealed they can do much more.

Aside from bodily monitoring, 5G and connected devices are being integrated into home security. Ring’s three newest products were a significant focus at CES, featuring in-app controls over locking systems, lighting, alarms and even real-time monitoring of access points.

 

Immersive Experiences

8K visual experiences from Samsung and LG flaunted stunning large-scale visual displays. Sharp, crisp pixel images told brands’ stories like never before, as they may do on our future high streets.

Sony Electronics pulled out the showstopper – an immersive visual and 360 directional surround-sound audio experience. According to the commentary featuring Pharrell, Sony’s technology ecosystem makes listeners “feel like they are immersed.” What better way to grab attention and make a lasting impression in retail?

Comparing the displays from last year’s CES, these developments are only the tip of the iceberg in consumer technology that will shape imminent retail experiences. However, tech devices can be used to for an engaging retail strategy for consumers who have a natural thirst for the newest and best in class technology. It is not likely to go unsatisfied in 2019.

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Unit 6 Mercury Park,
Mercury Way,
Trafford Park,
Manchester,
M41 7LY, UK

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M41 7LY, UK

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