The Evolution of 100% Group

The Evolution of 100% Group

By Dan Williams, founder & MD at 100% Group


Since I founded 100% back in 2009 I have always had a vision for the type of company that I wanted us to be. We pride ourselves on creating seamless services that help brands to activate their retail experiences worldwide. The retail industry is becoming more focused on the role it plays in a sustainable future and 100% have a key role to play in this. It has been our mission to always keep sustainability at the heart of everything that we do, and we have helped to provide many of our customers with innovative solutions to reduce waste and reuse products after their store life is over.


In more recent times the senior team at 100% have been spending time considering how we could go further and do more to help companies with their sustainability journey. One of the most direct ways of doing this was to develop a production capability within 100% so that we could positively influence the materials and construction of in-store displays. Being responsible for the work that we create and deliver on behalf of our customers is incredibly important to us.


Today this vision has become a reality with the launch of our new proposition that will work with brands to create retail experiences that are all designed and built with a second life in mind. This is an important step for the future of 100% and allows us to provide a completely seamless service with sustainability running through every element.


This is by no means an end to the best-in-class services that we are already well known for, merely an evolution of the services that we can provide to our customers. What it will mean is that we can have a positive impact on retail experiences, helping to change the way they are designed, the materials they are constructed with, how they are delivered to store and what happens to them once the initial life is over. This is, we believe, where the future of retail experiences need to go in order to be more supportive of the sustainability agenda.


To support this vision, we have relaunched our company website with details on all of the services we are able to provide, customer testimonials and all of our latest downloads. If you are considering a new retail experience campaign and are looking to make it the most sustainable retail experience possible or want to be able to design with a second purpose in mind, then come and chat to our team who can help you turn your vision into reality.



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