100% Group appoints Martin Fawcett

100% Group announce ambitious growth plans with the appointment of Martin Fawcett as Agency Services Director

If you haven’t heard the news yet, we’re delighted to share that Martin Fawcett has joined the 100% Group team as Agency Services Director! In a newly created role, Martin will be supporting us with the evolution of our seamless retail experience services, as well as overseeing our growth and continued customer experience.


Our evolved seamless services come as a part of our recently developed proposition platform. With a vision to become the choice of partner for retail experiences globally, we knew we needed to take extra steps to further support our client experience through our services. Now we can offer all clients seamless services from design and manufacturing, to implementation and sustainability.


Explaining the importance further, Martin revealed: “Being responsible for the work that we create and implement for our customers is hugely important to us. That’s why we want to bring customers on our journey with us through our evolved proposition”.

Martin joins us with over 20 years’ experience working in the retail sector, including previous leadership roles at global retail marketing company Bezier and The Shopper Agency. His key skills including strategic leadership, management, marketing, design direction and business development, make him an excellent addition to the team.


Speaking on his new role, Martin said: “100% Group’s credibility in the marketplace for delivering success for global brands, as well as its tenacity to grow its proposition with innovative customers attracted me to the business. I’m excited to be joining the team to build on these already strong foundations and work towards delivering 100% Group’s ambitious goals.”


With Martin’s expertise and experience, we’re excited to see how we can further support our clients and businesses achieve their goals.


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