European Display Installation

Amazon’s brief was to deliver the ultimate experience to consumers, by developing interactive displays that illustrated the entire device line up, including Echo, Fire TV, Fire Tablet, Kindle, Blink and Ring. To install complex display technology including LCD monitors, tablets, bespoke media player, In-Vue security and Amazon demo product devices.

The key to success with this project was timescales. The roll-out of new displays in-store was to coincide with a high profile public product launch which was phased with the product press release followed by stock hitting stores two weeks later.

100% set up a dedicated team from scratch, including onboarding of all stakeholders, familiarisation with highly technical displays, building a store estate database, planning installation and maintenance workflows, briefing and training of in-country project managers and installers.

The company’s success to deliver a core objective set out by Amazon…to deliver the same level of flexibility and service of a local partner, but the consistency and management of a centralised partner, providing experience and information to help continually improve and progress the retail experience.

“We are really pleased with the performance delivered by the company, a passionate team of proactive people, with great “can-do” attitude. Our first ever Pan-European roll out plans were simply flawless, regardless of tight schedules and unforeseen manufacturer delays.”