A retail display is not just for Christmas
After all the festivities of Christmas it is easy for even our own Christmas decorations to start looking a little tattered and tired. The same is true of retail displays on the high street. With the increased footfall in stores during this key buying period, most of the displays will look more than a little worn out well before the festive season is over. So how can retailers prevent this from happening and ensure the longevity of their displays?
Creating the ultimate festive in-store experience
Make sure that you give your customers a premium experience by ensuring that your brand messaging is consistent and your display looks as good as it did when first installed. Sales in electronics, in particular, skyrocket over the Christmas period, so you should pay particular attention to making sure that the display looks the part and attracts the attention of potential buyers. Your display should act as an autonomous sales aid – holding the attention of customers even when a member of staff isn’t available. It will only do this if the messaging is clear and the display is working. We surveyed 200 retail professionals and found that 96% believe retail displays are an important part of the customer experience and that a well-maintained display can boost sales by up to 30%.
Maintaining customer-safe displays
Keeping your display safe is always important however during this key buying period you are likely to see an increased volume of traffic within your store. This means that you need to be rigorous with your health and safety around your in-store displays. Some of the simple things that often get overlooked can cause a risk to your customers but also prevent you from achieving a sale. Be Mindful of unstable structures, faulty or damaged technology, exposed wiring, sharp or broken edges, overloaded shelving and exposed bulbs. Making sure that you are checking each of these areas regularly will help your display to stay fresh and attractive to customers.
A provider that is right for you
Finally you need to be confident in the provider that you choose. They should be transparent about their processes and offer honest and open communication with you throughout the lifespan of the retail display. Confirm a comprehensive reporting system with them to monitor and provide insight into all aspects of the performance and maintenance of your estate.
Download our e-guide ‘A retail display is not just for Christmas’ to get more hints and tips on how to create the ultimate festive in-store experience whilst still maintaining customer-safe displays that will last well into the new year.