Retail Display Installation FAQ's

Retail display installation is one of the most critical stages of any in-store campaign, but it’s also one of the most overlooked. When things go wrong, the impact is immediate on brand reputation, customer experience, and sales. From missed deadlines to non-compliant setups, the risks are real. But with the right partner and process, they’re avoidable.

This blog tackles the most common challenges brands face during retail rollouts and offers practical solutions from the experts at 100% Group.

What causes delays and errors during retail display installation?

Inaccurate site data, poor planning, and lack of pre-installation audits are among the biggest culprits. Without a clear understanding of store layouts, access routes, and enabling works, installations can be delayed or incorrectly executed.

A recent drop in UK retail sales, down 44% in April 2024, was the worst decline since 2020. Retailers cited poor in-store execution and seasonal misalignment as key factors. It’s a stark reminder of how vital accurate planning is.

How do I avoid inconsistent execution across multiple stores or countries?

Retail rollouts often span hundreds, sometimes thousands, of locations. Without a centralised approach and local expertise, execution can vary widely. 100% Group operates in over 65 countries, using a vetted network of partners, 70% of whom have worked with them for over eight years. This ensures consistent quality and compliance across every market.

A single point of contact and real-time reporting also helps brands maintain control and visibility throughout the rollout.

Why is compliance such a challenge in retail environments?

Store layouts, regulations, and working conditions differ significantly. Working at height, for example, requires specific training and equipment. Estate audits and store surveys are essential to identify risks and plan accordingly.

100% Group’s teams follow brand guidelines and planograms precisely, with photographic sign-off and quality control checks built into every installation.

How can I manage installations with tight lead times or last-minute changes?

Flexibility is key. Campaigns often shift, and retail teams need partners who can adapt quickly. 100% Group scales its installer network and warehouse capacity to match campaign needs, whether it’s 10 stores or 10,000.

In the HOKA shop-in-shop rollout, the team responded quickly to design refinements and delivered a premium installation with minimal disruption. The sports retailer praised the speed and cleanliness of the process, calling it one of the smoothest they’d experienced.

What risks come with relying on internal teams or store staff?

Store teams are busy. Installation isn’t their priority, and without proper training, mistakes happen. Incorrect setups, missed installs, and poor merchandising all risk brand integrity and waste investment.

Outsourcing to a specialist partner removes this pressure. It also ensures displays are assembled correctly, merchandised to plan, and compliant with store standards.

How do I ensure my displays stay looking great over time?

Displays degrade, and without maintenance, wear and tear sets in quickly. 100% Group offers ongoing support and regular audits to extend display lifespan and protect brand image.

During new installations, their teams can also inspect existing displays; an added-value service that helps brands spot issues early and maintain consistency across their estate.

We’re under pressure to meet sustainability targets. How can we make sure our retail displays don’t create unnecessary waste?

Sustainability is no longer optional. POPAI UK & Ireland found that thousands of tonnes of display materials are produced annually, with many lacking clear end-of-life plans.

100% Group helps brands source recyclable materials, reuse existing assets, and plan logistics to reduce carbon footprint. Their compliance reviews include sustainability checks, ensuring every campaign meets environmental goals.

What should I look for in a retail display installation partner to avoid these issues?

Experience, proactive reporting, and POPAI membership are essential. According to Shop! Association, 53% of retailers now use third-party services for fulfilment and in-store execution, up from 45% the previous year. It’s a clear shift towards outsourcing for efficiency and consistency.

The HOKA case study is a prime example. From concept to completion, 100% Group delivered a bespoke shop-in-shop that aligned with the brand’s vision and exceeded expectations. Integrated screens, custom design elements, and premium finishes created a standout retail experience.

Ready to improve your retail installations?

Retail display installation doesn’t have to be a headache. With the right partner, it becomes a strategic advantage.

For more insights, download the guide to Maximising Retail Installations or explore the HOKA case study https://www.100percentgroup.com/case-studies/hoka/