The Boxtrolls is an upcoming 2014 American 3D stop motion comedy adventure film based on the Novel ‘Here Be Monsters!’.For its UK marketing campaign 100% was commissioned to provide installation & logistics services for an interactive promotional tour of the eight UK flagship Intu shopping centres. The campaign is running over eight weekends in the run up to the film’s release in September.
- The campaign has been designed to capture the creativity and imagination of children. Every item installed is interactive & the project pack contains;
- Activity Centre – seating area with branded arts & craft materials
- Card standees – designed to allow visitors to have their photo taken with the characters
- Freestanding display stand with LCD monitor showing interactive clips of the film
100% are managing the entire tour by liaising with the centre management and marketing teams to complete the initial install in each location and maintaining the quality control of the display components throughout the continual assembly and time sensitive transportation. The client has access to a real time reporting portal to provide them full visibility and status statistics thought the campaign.